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Journal

  • Why DIY Design Can Cost You More Than Hiring a Professional

    Why DIY Design Can Cost You More Than Hiring a Professional

    By Bethanie HillierOct 18, 2025

    Let's compare the pitfalls of DIY design (lost time, poor results, missed opportunities) with the long-term value of hiring an expert.

    Read more
  • The Psychology of Color and Typography: Designing With Human Behavior in Mind

    The Psychology of Color and Typography: Designing With Human Behavior in Mind

    By Bethanie HillierSep 23, 2025

    Let's dive into design psychology and how specific choices in color, font, and layout influence customer behavior.

    Read more
  • Consistency Is Key: Why Cohesive Visual Design Builds Customer Loyalty

    Consistency Is Key: Why Cohesive Visual Design Builds Customer Loyalty

    By Bethanie HillierSep 19, 2025

    Businesses with consistent design across all touchpoints foster trust, loyalty, and recognition.

    Read more
  • Design as Strategy: How Visual Storytelling Moves People to Take Action

    Design as Strategy: How Visual Storytelling Moves People to Take Action

    By Bethanie HillierSep 17, 2025

    Let's discuss how storytelling through design creates emotional connections that drive clicks, purchases, and advocacy.

    Read more
  • From Scroll to Stop: How Graphic Design Captures Attention in a Noisy Digital World

    From Scroll to Stop: How Graphic Design Captures Attention in a Noisy Digital World

    By Bethanie HillierSep 15, 2025

    Learn how eye-catching visuals can cut through online clutter and improve engagement on social media.

    Read more
  • Beyond the Logo: The Overlooked Design Elements That Shape Your Brand Identity

    Beyond the Logo: The Overlooked Design Elements That Shape Your Brand Identity

    By Bethanie HillierSep 14, 2025

    Learn how elements like typography, colors, and imagery influence brand recognition just as much as your logo does.

    Read more
  • The ROI of Design: How Strong Branding Translates Into Sales

    The ROI of Design: How Strong Branding Translates Into Sales

    By Bethanie HillierSep 13, 2025

    How design directly impacts revenue, from higher conversion rates to increased brand recognition and customer loyalty.

    Read more
  • Why First Impressions Matter: How Great Design Builds Instant Trust

    Why First Impressions Matter: How Great Design Builds Instant Trust

    By Bethanie HillierSep 11, 2025

    Explore how a company’s website, logo, and visuals shape customer perception in seconds — and how good design can win trust instantly.

    Read more

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